Price Wall or War: The Pricing Strategies for Retailers

In this paper, we apply the game theory to study some strategic actions for retailers to fight a price war. We start by modeling a noncooperative pure pricing game among multiple competing retailers who sell a certain branded product under price-dependent stochastic demands. A unique Nash equilibriu...

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Veröffentlicht in:	IEEE transactions on systems, man and cybernetics. Part A, Systems and humans man and cybernetics. Part A, Systems and humans, 2009-03, Vol.39 (2), p.331-343
Hauptverfasser:	Chiu, Chun-Hung, Choi, Tsan-Ming, Li, Duan
Format:	Artikel
Sprache:	eng
Schlagworte:	Companies Construction Cybernetics Game theory Games Mathematical analysis Nash equilibrium price war Pricing pricing game Pricing policies Profitability Research and development management retailing service level Stochastic processes Strategy Studies Systems engineering and theory Textiles Walls
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