Government Multichannel Marketing: How to Seduce Citizens to the Web Channels?

Governments have a variety of channels at their disposal to interact with their citizens. Having realized that citizens still prefer the traditional channels, such as the front desk and the telephone, governments have to (re)think their multichannel marketing (MCM) strategies. In order to be success...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Teerling, M.L., Pieterson, W.
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer electronics Costs Customer service Electronic mail Government Instruments Internet telephony Law Legal factors Testing
Online-Zugang:	Volltext bestellen
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