Marketing the Monster: Advertising Computer Technology
Interpreting the rich and striking blend of technical, intellectual, economic, social, and cultural information in advertisements of computer technology reveals how popular understanding and perceptions of the meaning of computers changed between 1950 and 1980. The study's findings contribute t...
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| Veröffentlicht in: | Annals of the history of computing 1986-04, Vol.8 (2), p.127-143 |
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| container_end_page | 143 |
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| container_issue | 2 |
| container_start_page | 127 |
| container_title | Annals of the history of computing |
| container_volume | 8 |
| creator | Aspray, William deB. Beaver, Donald |
| description | Interpreting the rich and striking blend of technical, intellectual, economic, social, and cultural information in advertisements of computer technology reveals how popular understanding and perceptions of the meaning of computers changed between 1950 and 1980. The study's findings contribute to the historical understanding of the social diffusion of the technology in society; its methodology illustrates the historiographic strengths and weaknesses of using advertisements as historical documents. |
| doi_str_mv | 10.1109/MAHC.1986.10038 |
| format | Article |
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(IEEE)</publisher><subject>Advertising ; Automation ; Business ; Computer industry ; Computers ; Cultural differences ; History ; Industrial economics ; Industrial markets ; Information processing ; Laboratories ; Marketing ; Office automation ; Permission ; Pilot projects ; Product development ; Science history ; Scientometrics ; Society ; Software ; Software systems ; Textbooks</subject><ispartof>Annals of the history of computing, 1986-04, Vol.8 (2), p.127-143</ispartof><rights>Copyright IEEE Computer Society Apr-Jun 1986</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c286t-d56e95938f9de29a656bd47ccaccb0da20946a86731fcb5816ae14eb9c85c96e3</citedby><cites>FETCH-LOGICAL-c286t-d56e95938f9de29a656bd47ccaccb0da20946a86731fcb5816ae14eb9c85c96e3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://ieeexplore.ieee.org/document/4640405$$EHTML$$P50$$Gieee$$H</linktohtml><link.rule.ids>314,776,780,792,27901,27902,54733</link.rule.ids><linktorsrc>$$Uhttps://ieeexplore.ieee.org/document/4640405$$EView_record_in_IEEE$$FView_record_in_$$GIEEE</linktorsrc></links><search><creatorcontrib>Aspray, William</creatorcontrib><creatorcontrib>deB. Beaver, Donald</creatorcontrib><title>Marketing the Monster: Advertising Computer Technology</title><title>Annals of the history of computing</title><addtitle>AHC</addtitle><description>Interpreting the rich and striking blend of technical, intellectual, economic, social, and cultural information in advertisements of computer technology reveals how popular understanding and perceptions of the meaning of computers changed between 1950 and 1980. 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Beaver, Donald</creator><general>The Institute of Electrical and Electronics Engineers, Inc. (IEEE)</general><scope>AAYXX</scope><scope>CITATION</scope><scope>JQ2</scope></search><sort><creationdate>19860401</creationdate><title>Marketing the Monster: Advertising Computer Technology</title><author>Aspray, William ; deB. 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Beaver, Donald</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Computer Science Collection</collection><jtitle>Annals of the history of computing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Aspray, William</au><au>deB. Beaver, Donald</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Marketing the Monster: Advertising Computer Technology</atitle><jtitle>Annals of the history of computing</jtitle><stitle>AHC</stitle><date>1986-04-01</date><risdate>1986</risdate><volume>8</volume><issue>2</issue><spage>127</spage><epage>143</epage><pages>127-143</pages><issn>0164-1239</issn><issn>1058-6180</issn><eissn>1934-1547</eissn><coden>AHCOES</coden><abstract>Interpreting the rich and striking blend of technical, intellectual, economic, social, and cultural information in advertisements of computer technology reveals how popular understanding and perceptions of the meaning of computers changed between 1950 and 1980. The study's findings contribute to the historical understanding of the social diffusion of the technology in society; its methodology illustrates the historiographic strengths and weaknesses of using advertisements as historical documents.</abstract><cop>New York</cop><pub>The Institute of Electrical and Electronics Engineers, Inc. (IEEE)</pub><doi>10.1109/MAHC.1986.10038</doi><tpages>17</tpages></addata></record> |
| fulltext | fulltext_linktorsrc |
| identifier | ISSN: 0164-1239 |
| ispartof | Annals of the history of computing, 1986-04, Vol.8 (2), p.127-143 |
| issn | 0164-1239 1058-6180 1934-1547 |
| language | eng |
| recordid | cdi_ieee_primary_4640405 |
| source | IEEE Electronic Library (IEL) |
| subjects | Advertising Automation Business Computer industry Computers Cultural differences History Industrial economics Industrial markets Information processing Laboratories Marketing Office automation Permission Pilot projects Product development Science history Scientometrics Society Software Software systems Textbooks |
| title | Marketing the Monster: Advertising Computer Technology |
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