Innovation and factors affecting the success of NPD projects: Literature explorations and descriptions

This paper explores the innovation literature by focusing on technological evolution and revolution. Technological evolution is viewed in three perspectives: 1. the best time for new businesses to enter into markets, 2. the incumbents' response to the challenge from an entrant, and 3. the morta...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Iamratanakul, S., Hernandez, I.P., Castilla, C., Milozevic, D.Z.
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	alignment Costs critical success factors Delay innovation Investments Manufacturing Marketing and sales NPD projects Product development Production Robustness Technological innovation Technology management
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!