Rebuild the Tourism Value Chain in the Environment of Modern Service Industries

The rapid development of modern service industries has a significant impact on the traditional tourism in many ways. Among them, the progress of information and E-commerce technologies has brought opportunities and challenges to the traditional tourism. With value chain theory, this paper made an analysis of the distinctive features and forms of the tourism value chain and reconstruction the tourism value chain under the affect of the modern service industries from microcosmic and macrocosmic and probed into the profit model in the new environment.