Case study on retail customer communication applying ubiquitous computing

The use of mobile information systems and communication technology furthers the informatization and automation of operating processes. In the retail industry, mobile communication technology affords new forms of customer communication by establishing electronic and individually designable channels o...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Struker, J., Sackmann, S., Muller, G.
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Appropriate technology Communication industry Communications technology Computer aided software engineering Information systems Logistics Mobile communication Pricing Ubiquitous computing Wireless LAN
Online-Zugang:	Volltext bestellen
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