Case study on retail customer communication applying ubiquitous computing
The use of mobile information systems and communication technology furthers the informatization and automation of operating processes. In the retail industry, mobile communication technology affords new forms of customer communication by establishing electronic and individually designable channels o...
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| creator | Struker, J. Sackmann, S. Muller, G. |
| description | The use of mobile information systems and communication technology furthers the informatization and automation of operating processes. In the retail industry, mobile communication technology affords new forms of customer communication by establishing electronic and individually designable channels of communication. In conjunction with powerful information systems, these options enable both improved services for customers and an increase in turnover and profit through more flexible and individualized pricing and communication policy. This contribution exemplifies the forms of pricing policy considering the "extra future store" of METRO Group as case study and identifies two determinants of success for these new types of electronic customer communications: the power of disposal over the end device and the range of communication. |
| doi_str_mv | 10.1109/ICECT.2004.1319716 |
| format | Conference Proceeding |
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IEEE International Conference on e-Commerce Technology, 2004. CEC 2004</btitle><stitle>ICECT</stitle><date>2004</date><risdate>2004</risdate><spage>42</spage><epage>48</epage><pages>42-48</pages><isbn>0769520987</isbn><isbn>9780769520988</isbn><abstract>The use of mobile information systems and communication technology furthers the informatization and automation of operating processes. In the retail industry, mobile communication technology affords new forms of customer communication by establishing electronic and individually designable channels of communication. In conjunction with powerful information systems, these options enable both improved services for customers and an increase in turnover and profit through more flexible and individualized pricing and communication policy. This contribution exemplifies the forms of pricing policy considering the "extra future store" of METRO Group as case study and identifies two determinants of success for these new types of electronic customer communications: the power of disposal over the end device and the range of communication.</abstract><pub>IEEE</pub><doi>10.1109/ICECT.2004.1319716</doi><tpages>7</tpages></addata></record> |
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| language | eng |
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| source | IEEE Electronic Library (IEL) Conference Proceedings |
| subjects | Appropriate technology Communication industry Communications technology Computer aided software engineering Information systems Logistics Mobile communication Pricing Ubiquitous computing Wireless LAN |
| title | Case study on retail customer communication applying ubiquitous computing |
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