Sustainable Digital Marketing under Big Data: An AI Random Forest Model Approach

Digital marketing refers to the process of promoting, selling, and delivering products or services through online platforms and channels using the internet and electronic devices in a digital environment. Its aim is to attract and engage target audiences through various strategies and methods, drivi...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	IEEE transactions on engineering management 2024-01, Vol.71, p.1-19
Hauptverfasser:	Jin, Keyan, Zhong, Zoe Ziqi, Zhao, Elena Yifei
Format:	Artikel
Sprache:	eng
Schlagworte:	Artificial intelligence Big Data Business Customers Digital marketing Empirical analysis Engineering management Marketing Optimization random forest model social media Social networking (online) Sustainability sustainable digital marketing Technological innovation
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!