Attracting Effect of Pinpoint Auditory Glimpse on Digital Signage
Advertising signage installed in public spaces is intended to be seen by passersby to increase recognition. However, display blindness often occurs because people either assume that the displayed content is not relevant to them or the display blurs into their surroundings and they remain unaware of...
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| Veröffentlicht in: | IEEE access 2023, Vol.11, p.42779-42794 |
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| creator | Kuratomo, Noko Miyakawa, Haruna Ebihara, Tadashi Wakatsuki, Naoto Mizutani, Koichi Zempo, Keiichi |
| description | Advertising signage installed in public spaces is intended to be seen by passersby to increase recognition. However, display blindness often occurs because people either assume that the displayed content is not relevant to them or the display blurs into their surroundings and they remain unaware of it. To improve advertisement recognition, it is necessary to solve display blindness. Although emitting a sound might be a solution to make passersby be aware of its presence, it would become noisy and make the space discomfort. We propose the use of a pinpoint auditory glimpse that stimulates a passerby to pay attention to signage by playing a pinpoint sound. Through acoustic measurements and participant experiments conducted in a pseudo-store, it was found that (1) the use of a pinpoint auditory glimpse can effectively trigger passersby to pay attention to signage and (2) the pinpoint auditory glimpse does not negatively impact purchasing behavior, despite emitting sound. This paper presents findings on a novel sound-based solution to the problem of display blindness. |
| doi_str_mv | 10.1109/ACCESS.2023.3270909 |
| format | Article |
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| source | IEEE Open Access Journals; DOAJ Directory of Open Access Journals; EZB-FREE-00999 freely available EZB journals |
| subjects | Acoustic measurement Acoustics Advertisement Advertising Behavioral sciences Blindness Digital systems display blindness Human computer interaction Noise measurement parametric loudspeaker pinpoint auditory glimpse public display Recognition Signs Sound user-glimpse funnel Visualization |
| title | Attracting Effect of Pinpoint Auditory Glimpse on Digital Signage |
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