Relationship between identification levels of fans that support Turkish super league’s three big football clubs with their teams and their consumer behavior intentions

This study aimed to reveal the sports consumption behavior and intentions of fans of three big football teams competing in Turkish Super League and investigate how these intentions varied based on levels of identification with their teams. In addition, the study also attempted to detect whether ther...

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Veröffentlicht in:Pamukkale journal of sport sciences 2017, Vol.8 (3), p.1-11
Hauptverfasser: Kalkavan,Arslan, Işık,Utku, Karakuş,Seydi
Format: Artikel
Sprache:eng
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