Measuring corporate sustainability performance in the rubber coating industry: An integrated multicriterion framework

In today's competitive world, the success of firms is directly proportional to the extent to which sustainability is involved in business processes. Therefore, the sustainability performance evaluations of the firms have become a very important issue. In this study, it has been aimed to evaluate the corporate sustainability performance by using MCDM (Multi-Criteria Decision Making) methods. In this respect, the corporate sustainability performance of the firm Brisa, which operates in the international rubber and coating sector, has been evaluated on the basis of economic, environmental and social aspects. In the study on which the period of 2011- 2015 has been taken as basis, the data needed has been obtained from the annual reports of the firm. In the study, only the objective weighting methods such as ENTROPY, CRITIC, SD (Standart Deviation) and MW (Mean Weight) techniques have been used in order to determine the relative importance of the criteria, while COPRAS and VIKOR methods have been used for the performance sequence on a yearly basis. An integrated single sequence has been obtained by combining the sequences obtained with the BORDA COUNT method, a data combining technique. As a result of the analysis, it has been concluded that the approach suggested in the study was an effective and appropriate approach that could be used in assessing the corporate sustainability performance.