From Multilatinas to Global Latinas: The New Latin American Multinationals (Compilation Case Studies)

The goal of this document is to provide a comparative analysis of the motivating drivers and strategies behind the internationalization strategies of Global Latinas operating in a diverse range of sectors. This document seeks to answer three main questions: first, about what lies behind the emergenc...

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Bibliographische Detailangaben

Hauptverfasser:	Casanova, Lourdes, Golstein, Andrea, Almeida, André, Fraser, Matthew, Molina, Ramón, Hoeber, Henning, Arruda, Carlos
Format:	Buch
Sprache:	eng
Schlagworte:	Globalization and Regionalization
Online-Zugang:	Volltext bestellen
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