PROSPECTS FOR AUTOMATED RELATIONSHIP MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT VIA THE INTERNET IN CROATIA

The Internet provides the means for diverse types of automated relationship marketing (RM) and customer relationship management (CRM) activities. In this paper, various RM activities and the potential for CRM via the Internet are discussed and analyzed in relation to recent research of the Web sites...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of Information and Organizational Sciences 2002, Vol.26 (1-2), p.1
Hauptverfasser:	Bubaš, Goran, Dušak, Vesna, Vidaček Hainš, Violeta, Dobša, Jasminka
Format:	Web Resource
Sprache:	eng
Schlagworte:	customer relationship management (CRM) Internet relationship marketing (RM) small and medium-sized enterprise (SME)
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!