Moda, nostalgija i kultura influencera u epohi društvenih medija

This paper questions the complex interrelationship of fashion, fashion trends and industry, social media, influencers and the phenomenon of nostalgia. One of the goals of designed research is to find out how, in what way and to what extent the feeling of nostalgia becomes a supporting buying motive...

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Veröffentlicht in:	Socijalna ekologija 2024-06, Vol.33 (1), p.59-83
Hauptverfasser:	Sučić, Lucija, Hromadžić, Hajrudin
Format:	Artikel
Sprache:	hrv ; eng
Schlagworte:	Consumers Consumption društveni mediji Fashion fashion trends influenceri influencers Marketing Mass media effects Mass media images moda modni trendovi Nostalgia nostalgija Social media Social networks Trends
Online-Zugang:	Volltext
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