Studija slučaja 24sata: mjesto edukativnih tema u tabloidnom novinarstvu

U fokusu interesa tabloidnih novina poznate su i slavne osobe, tračevi, skandali, sudski procesi i druge slične teme. Postavlja se pitanje mogu li čitatelji išta naučiti iz takvih novina? Kroz studiju slučaja hrvatskoga dnevnog tabloida 24sata znanstvenom metodom analize sadržaja istražuje se edukat...

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Veröffentlicht in:Medijska istraživanja 2020-06, Vol.26 (1), p.109-128
1. Verfasser: Ivanuš, Željana
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description U fokusu interesa tabloidnih novina poznate su i slavne osobe, tračevi, skandali, sudski procesi i druge slične teme. Postavlja se pitanje mogu li čitatelji išta naučiti iz takvih novina? Kroz studiju slučaja hrvatskoga dnevnog tabloida 24sata znanstvenom metodom analize sadržaja istražuje se edukativna funkcija tabloidnih novina. Istraživanjem je potvrđena hipoteza da se edukativne teme povremeno pojavljuju na naslovnicama 24sata. Naime, na 98 naslovnica (28 %) od ukupno 351, koliko ih je bilo u 2017. godini, objavljeno je 108 naslova kojima su najavljene edukativne teme. Najviše tema bilo je vezano uz zdravlje, kulinarstvo, zaštitu potrošača i financije. Edukativne teme dobivaju redovito veliki prostor na naslovnici jer su 44 teme bile glavna priča dana, odnosno šlager A, 26 tema bilo je šlager B, a 38 tema bile su male najave, odnosno mali šlageri. Novine zadržavaju tabloidni stil uređivanja i kod takvih tema jer su najavljene jakim tabloidnim naslovima, nadnaslovima i podnaslovima te su grafički pojačani primjenom crvene i crne boje uz velike fotografije ili infografiku Celebrities, gossips, scandals, lawsuits, etc. are in the focus of tabloid newspapers. The main question is - can the audience learn anything from those newspapers? A case study of the Croatian daily tabloid 24sata by the scientific method of content analysis explores the educational function of the tabloid newspaper. The research confirmed the hypothesis that educational topics occasionally appear on the front pages of 24sata. On the 98 front pages (28%) out of the 351 published in the year 2017 108 had headlines announcing educational topics. Most of them were about health, cooking, consumer protection and finances. Educational topics often get plenty of space on the front page, since 44 of them were the main story of the day, 26 were second story and 38 of those topics had smaller headlines. Still, even with these topics the paper keeps the tabloid style of editing, since they were announced with strong and tabloid headlines, as well as being graphically highlighted with the use of red and black colors, big photos or infographics
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subjects 24sata
Case studies
Content analysis
edukativna funkcija novina
Journalism
naslovnice
tabloid
title Studija slučaja 24sata: mjesto edukativnih tema u tabloidnom novinarstvu
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