SYSTEM DYNAMIC MODEL OF MARKETING IN HOTEL COMPANY

The subject of this paper is qualitative as well as quantitative system dynamics modeling of the marketing department in a hotel company. It is known that there is an increasing number of tourists in Croatia and also that in some regions hotel capacities are insufficient so hotel management has a ma...

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Veröffentlicht in:	DIEM 2017, Vol.3 (1), p.843
Hauptverfasser:	Milić Beran, Ivona, Briš Alić, Martina, Antunica, Nikica
Format:	Web Resource
Sprache:	eng
Schlagworte:	hotel company marketing system dynamic model
Online-Zugang:	Volltext
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