Cues of being watched enhance cooperation in a real-world setting
We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence...
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Veröffentlicht in: | Biology letters (2005) 2006-09, Vol.2 (3), p.412-414 |
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description | We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviour. |
doi_str_mv | 10.1098/rsbl.2006.0509 |
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subjects | Altruism Attitude Beneficence Cooperative Behavior Cooperative Behaviour Culture Evolutionary Biology Eyespots Female Humans Interpersonal Relations Male Perception Reputation Social Behavior Trust |
title | Cues of being watched enhance cooperation in a real-world setting |
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