Cues of being watched enhance cooperation in a real-world setting

We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence...

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Veröffentlicht in:Biology letters (2005) 2006-09, Vol.2 (3), p.412-414
Hauptverfasser: Bateson, Melissa, Nettle, Daniel, Roberts, Gilbert
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Nettle, Daniel
Roberts, Gilbert
description We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviour.
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subjects Altruism
Attitude
Beneficence
Cooperative Behavior
Cooperative Behaviour
Culture
Evolutionary Biology
Eyespots
Female
Humans
Interpersonal Relations
Male
Perception
Reputation
Social Behavior
Trust
title Cues of being watched enhance cooperation in a real-world setting
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