A systematic approach to learning and identifying personality tendencies of consumers for individualized fashion product development

To comprehensively understand the levels of demand and the mechanism underlying preference cognition among fashion consumers, this study aims to investigate behavioral and psychological variations across diverse groups engaged in fashion activities through the lens of personality traits, and establi...

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Veröffentlicht in:	Textile research journal 2024-08, Vol.94 (15-16), p.1652-1666
Hauptverfasser:	Li, Qing, Zhao, Jian, Xue, Zhebin, Zeng, Xianyi
Format:	Artikel
Sprache:	eng
Schlagworte:	Cognition Consumers domain Engineering Sciences fabrics Fashion Fashion goods Industrial development industry Personality Personality traits Product development Psychology Steering
Online-Zugang:	Volltext
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