Motives for posting fake reviews: Evidence from a cross-cultural comparison
•Customers’ reviews are highly important in the cosmetic industry.•The self-determination theory is used to examine the motives for falsifying reviews.•The motives for posting fake reviews from a cross-cultural view are highlighted.•The motives for posting fake reviews partially depend on the review...
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| Veröffentlicht in: | Journal of business research 2023-01, Vol.154, p.113359, Article 113359 |
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| container_start_page | 113359 |
| container_title | Journal of business research |
| container_volume | 154 |
| creator | Zaman, Mustafeed Vo-Thanh, Tan Nguyen, Chi T.K. Hasan, Rajibul Akter, Shahriar Mariani, Marcello Hikkerova, Lubica |
| description | •Customers’ reviews are highly important in the cosmetic industry.•The self-determination theory is used to examine the motives for falsifying reviews.•The motives for posting fake reviews from a cross-cultural view are highlighted.•The motives for posting fake reviews partially depend on the reviewer’s culture.•The gamification by online review platforms motives customers to write fake reviews.
The main purpose of the present study is to address the existing research gaps by examining the motives of customers for writing online fake reviews for cosmetic products. Based on the self-determination theory, 20 customers from South Korea and 31 from France were interviewed in order to conduct a cross-cultural comparison. The results demonstrate the extrinsic and intrinsic motivations of South Korean and French customers for posting fake reviews for cosmetic products and highlight the similarities and differences between the two cultures. Both theoretical and managerial implications were presented. This study helps cosmetic brands better understand the motives of customers for posting fake reviews and how to deal with them. |
| doi_str_mv | 10.1016/j.jbusres.2022.113359 |
| format | Article |
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The main purpose of the present study is to address the existing research gaps by examining the motives of customers for writing online fake reviews for cosmetic products. Based on the self-determination theory, 20 customers from South Korea and 31 from France were interviewed in order to conduct a cross-cultural comparison. The results demonstrate the extrinsic and intrinsic motivations of South Korean and French customers for posting fake reviews for cosmetic products and highlight the similarities and differences between the two cultures. Both theoretical and managerial implications were presented. This study helps cosmetic brands better understand the motives of customers for posting fake reviews and how to deal with them.</description><identifier>ISSN: 0148-2963</identifier><identifier>DOI: 10.1016/j.jbusres.2022.113359</identifier><language>eng</language><publisher>Elsevier Inc</publisher><subject>Business administration ; Cosmetics ; Fake reviews ; French ; Humanities and Social Sciences ; Motives ; Self-determination theory ; South Korea</subject><ispartof>Journal of business research, 2023-01, Vol.154, p.113359, Article 113359</ispartof><rights>2022 Elsevier Inc.</rights><rights>Distributed under a Creative Commons Attribution 4.0 International License</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c390t-d015d07ae96c84b95a264fad5608d8d9e83a8617ee45f2b381507907f802ce233</citedby><cites>FETCH-LOGICAL-c390t-d015d07ae96c84b95a264fad5608d8d9e83a8617ee45f2b381507907f802ce233</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.sciencedirect.com/science/article/pii/S0148296322008244$$EHTML$$P50$$Gelsevier$$H</linktohtml><link.rule.ids>230,314,776,780,881,3536,27903,27904,65309</link.rule.ids><backlink>$$Uhttps://normandie-univ.hal.science/hal-04433063$$DView record in HAL$$Hfree_for_read</backlink></links><search><creatorcontrib>Zaman, Mustafeed</creatorcontrib><creatorcontrib>Vo-Thanh, Tan</creatorcontrib><creatorcontrib>Nguyen, Chi T.K.</creatorcontrib><creatorcontrib>Hasan, Rajibul</creatorcontrib><creatorcontrib>Akter, Shahriar</creatorcontrib><creatorcontrib>Mariani, Marcello</creatorcontrib><creatorcontrib>Hikkerova, Lubica</creatorcontrib><title>Motives for posting fake reviews: Evidence from a cross-cultural comparison</title><title>Journal of business research</title><description>•Customers’ reviews are highly important in the cosmetic industry.•The self-determination theory is used to examine the motives for falsifying reviews.•The motives for posting fake reviews from a cross-cultural view are highlighted.•The motives for posting fake reviews partially depend on the reviewer’s culture.•The gamification by online review platforms motives customers to write fake reviews.
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| ispartof | Journal of business research, 2023-01, Vol.154, p.113359, Article 113359 |
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| language | eng |
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| source | Elsevier ScienceDirect Journals |
| subjects | Business administration Cosmetics Fake reviews French Humanities and Social Sciences Motives Self-determination theory South Korea |
| title | Motives for posting fake reviews: Evidence from a cross-cultural comparison |
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