BRICs & clicks: Insights into the sociomateriality of consuming social networking sites
This study addresses the lack of comparative research on the consumption of social networking sites (SNS) and SNS user behaviour in four emerging economies: Brazil, Russia, India, China. Using online survey and interviews, data are collected from individuals in order to identify different types of S...
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| Veröffentlicht in: | Management international (Montréal) 2023-01, Vol.27 (3), p.10-24 |
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| container_title | Management international (Montréal) |
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| creator | Lichy, Jessica Khvatova, Tatiana de Oliveira, Mauro Jose |
| description | This study addresses the lack of comparative research on the consumption of social
networking sites (SNS) and SNS user behaviour in four emerging economies: Brazil, Russia,
India, China. Using online survey and interviews, data are collected from individuals in
order to identify different types of SNS user behaviour. From the findings, we develop a
simplified framework of digital culture to show the effects of BRIC cultural context on
sociomaterial context, and how these factors can be used to explain SNS user behaviour. The
findings offer contemporary insights that can inform businesses operating in BRIC markets
for leveraging digital interactivity. |
| doi_str_mv | 10.59876/a-g6kv-zvn6 |
| format | Article |
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networking sites (SNS) and SNS user behaviour in four emerging economies: Brazil, Russia,
India, China. Using online survey and interviews, data are collected from individuals in
order to identify different types of SNS user behaviour. From the findings, we develop a
simplified framework of digital culture to show the effects of BRIC cultural context on
sociomaterial context, and how these factors can be used to explain SNS user behaviour. The
findings offer contemporary insights that can inform businesses operating in BRIC markets
for leveraging digital interactivity.</description><identifier>ISSN: 1206-1697</identifier><identifier>EISSN: 1918-9222</identifier><identifier>DOI: 10.59876/a-g6kv-zvn6</identifier><language>eng</language><publisher>Montréal: HEC Montréal ; Université Paris Dauphine</publisher><subject>Business administration ; Communication ; Culture ; Digital technology ; Economics and Finance ; Humanities and Social Sciences ; Influence ; Information systems ; Participation ; Social networks ; User behavior ; Virtual communities</subject><ispartof>Management international (Montréal), 2023-01, Vol.27 (3), p.10-24</ispartof><rights>Tous droits réservés © Management international / International Management / Gestión Internacional, 2023</rights><rights>Distributed under a Creative Commons Attribution 4.0 International License</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><orcidid>0000-0002-1763-9578</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.erudit.org/en/journals/mi/2023-mi08812/1106695ar.pdf$$EPDF$$P50$$Gerudit$$H</linktopdf><linktohtml>$$Uhttp://id.erudit.org/iderudit/1106695ar$$EHTML$$P50$$Gerudit$$H</linktohtml><link.rule.ids>230,314,694,780,784,885,27924,27925,79561,79562</link.rule.ids><backlink>$$Uhttps://hal.science/hal-04325760$$DView record in HAL$$Hfree_for_read</backlink></links><search><creatorcontrib>Lichy, Jessica</creatorcontrib><creatorcontrib>Khvatova, Tatiana</creatorcontrib><creatorcontrib>de Oliveira, Mauro Jose</creatorcontrib><creatorcontrib>IDRAC Business School, Lyon, France & University of Sunderland Faculty of Business, Law & Tourism, UK</creatorcontrib><creatorcontrib>The University Center of FEI, Brazil</creatorcontrib><creatorcontrib>EMLYON Business School, France</creatorcontrib><title>BRICs & clicks: Insights into the sociomateriality of consuming social networking sites</title><title>Management international (Montréal)</title><description>This study addresses the lack of comparative research on the consumption of social
networking sites (SNS) and SNS user behaviour in four emerging economies: Brazil, Russia,
India, China. Using online survey and interviews, data are collected from individuals in
order to identify different types of SNS user behaviour. From the findings, we develop a
simplified framework of digital culture to show the effects of BRIC cultural context on
sociomaterial context, and how these factors can be used to explain SNS user behaviour. The
findings offer contemporary insights that can inform businesses operating in BRIC markets
for leveraging digital interactivity.</description><subject>Business administration</subject><subject>Communication</subject><subject>Culture</subject><subject>Digital technology</subject><subject>Economics and Finance</subject><subject>Humanities and Social Sciences</subject><subject>Influence</subject><subject>Information systems</subject><subject>Participation</subject><subject>Social networks</subject><subject>User behavior</subject><subject>Virtual communities</subject><issn>1206-1697</issn><issn>1918-9222</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2023</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNpF0FFLwzAQB_AgCg7dm-8GBEGwmku6pPFtDnWDgSCKjyHt0i2ua2aSTuant1tF83Lh7sdx_BE6A3IzkJngtzqZ8-Um-d7U_AD1QEKWSErpYfunhCfApThG_RBsTkBy1j7SQ-_3L5NRwJe4qGyxDHd4Ugc7X8SAbR0djguDgyusW-lovNWVjVvsSly4OjQrW8_3U13h2sQv55f7jo0mnKKjUlfB9H_rCXp7fHgdjZPp89NkNJwmBVAmEilMSsmMyJnkMjUy43kqKGFEQGm4EDTLhCCm0IJwQ0utoUxlS7nOAXJq2Am66vYudKXW3q603yqnrRoPp2rXIymjA8HJBlp70dm1d5-NCVF9uMbX7XmKSuApsAxEq647VXgXgjfl31ogap-00mqXtNol3fLzjhvfzGz8x0A4lwPt2Q_n9Xuv</recordid><startdate>20230101</startdate><enddate>20230101</enddate><creator>Lichy, Jessica</creator><creator>Khvatova, Tatiana</creator><creator>de Oliveira, Mauro Jose</creator><general>HEC Montréal ; 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networking sites (SNS) and SNS user behaviour in four emerging economies: Brazil, Russia,
India, China. Using online survey and interviews, data are collected from individuals in
order to identify different types of SNS user behaviour. From the findings, we develop a
simplified framework of digital culture to show the effects of BRIC cultural context on
sociomaterial context, and how these factors can be used to explain SNS user behaviour. The
findings offer contemporary insights that can inform businesses operating in BRIC markets
for leveraging digital interactivity.</abstract><cop>Montréal</cop><pub>HEC Montréal ; Université Paris Dauphine</pub><doi>10.59876/a-g6kv-zvn6</doi><tpages>15</tpages><orcidid>https://orcid.org/0000-0002-1763-9578</orcidid></addata></record> |
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| ispartof | Management international (Montréal), 2023-01, Vol.27 (3), p.10-24 |
| issn | 1206-1697 1918-9222 |
| language | eng |
| recordid | cdi_hal_primary_oai_HAL_hal_04325760v1 |
| source | Business Source Complete; Érudit; EZB-FREE-00999 freely available EZB journals |
| subjects | Business administration Communication Culture Digital technology Economics and Finance Humanities and Social Sciences Influence Information systems Participation Social networks User behavior Virtual communities |
| title | BRICs & clicks: Insights into the sociomateriality of consuming social networking sites |
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