A taste of nostalgia: Links between nostalgia and food consumption
Purpose - The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach - Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interv...
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| Veröffentlicht in: | Qualitative market research 2014-01, Vol.17 (3), p.225-238 |
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| creator | Vignolles, Alexandra Pichon, Paul-Emmanuel |
| description | Purpose - The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach - Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the textual interview data. Findings - The research suggests six themes of food nostalgia (childhood, yearning, substitute, homesickness, special occasions and rediscovery). Prior research suggests that nostalgia is rather a negative or ambivalent emotion; however, the findings of this study suggest that nostalgic food consumption is rather related to positive emotions. Practical implications - Perspectives are given for the use of nostalgia in an advertising context and as a reinsurance factor. Originality/value - This research integrates marketing and sociological perspectives to better understand links between food consumption and nostalgia. |
| doi_str_mv | 10.1108/QMR-06-2012-0027 |
| format | Article |
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Pichon, Paul-Emmanuel</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c369t-97a4a597e5e67f4001809d984e33d1504739cbddb2e8688947d5d1c2b7b5ee893</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2014</creationdate><topic>Anxiety</topic><topic>Business administration</topic><topic>Consumer behavior</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Emotions</topic><topic>Food</topic><topic>Food and Nutrition</topic><topic>Humanities and Social Sciences</topic><topic>Life Sciences</topic><topic>Marketing</topic><topic>Nostalgia</topic><topic>Sociology</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Vignolles, Alexandra</creatorcontrib><creatorcontrib>Pichon, Paul-Emmanuel</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Entrepreneurship Database</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Pharma Collection</collection><collection>Hospital Premium Collection</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Psychology Database (ProQuest)</collection><collection>One Business (ProQuest)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><collection>Chemoreception Abstracts</collection><collection>Technology Research Database</collection><collection>Engineering Research Database</collection><collection>Biotechnology and BioEngineering Abstracts</collection><collection>Hyper Article en Ligne (HAL)</collection><collection>HAL-SHS: Archive ouverte en Sciences de l'Homme et de la Société</collection><collection>HAL-SHS: Archive ouverte en Sciences de l'Homme et de la Société (Open Access)</collection><collection>Hyper Article en Ligne (HAL) (Open Access)</collection><jtitle>Qualitative market research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Vignolles, Alexandra</au><au>Pichon, Paul-Emmanuel</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>A taste of nostalgia: Links between nostalgia and food consumption</atitle><jtitle>Qualitative market research</jtitle><date>2014-01-01</date><risdate>2014</risdate><volume>17</volume><issue>3</issue><spage>225</spage><epage>238</epage><pages>225-238</pages><issn>1352-2752</issn><eissn>1758-7646</eissn><abstract>Purpose - The purpose of this article is to analyze the links between nostalgia and food consumption. 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| ispartof | Qualitative market research, 2014-01, Vol.17 (3), p.225-238 |
| issn | 1352-2752 1758-7646 |
| language | eng |
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| source | Emerald A-Z Current Journals; Standard: Emerald eJournal Premier Collection |
| subjects | Anxiety Business administration Consumer behavior Consumers Consumption Emotions Food Food and Nutrition Humanities and Social Sciences Life Sciences Marketing Nostalgia Sociology Studies |
| title | A taste of nostalgia: Links between nostalgia and food consumption |
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