Green Practices and Customer Evaluations of the Service Experience: The Moderating Roles of External Environmental Factors and Firm Characteristics

Given that services differ from goods in terms of intangibility, heterogeneity, and inseparability, customers may evaluate green services differently from how they evaluate green goods. Previous research has investigated customers’ perceptions and purchase decisions regarding green products. However...

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Veröffentlicht in:	Journal of business ethics 2023-02, Vol.183 (1), p.237-253
Hauptverfasser:	Jiang, Wei, Wang, Liwen, Zhou, Kevin Zheng
Format:	Artikel
Sprache:	eng
Schlagworte:	Business administration Business and Management Business Ethics Consumption Contingencies Customer services Customers Education Environmental aspects Environmental ethics Ethics Heterogeneity Hospitality industry Hotels & motels Humanities and Social Sciences Internet Internet access Management Market positioning Original Paper Penetration Philosophy Quality of Life Research Resource management Services Stakeholder management Stakeholders
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