Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals

Contrasting findings about the role of extremely negative ratings (ENRR) are found in the literature, thus suggesting that not all ENRR are perceived as helpful by consumers. In order to shed light on the most helpful ENRR, we have drawn on negativity bias and signaling theory, and we have analyzed...

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Veröffentlicht in:	Journal of travel research 2021-04, Vol.60 (4), p.699-717
Hauptverfasser:	Filieri, Raffaele, Raguseo, Elisabetta, Vitari, Claudio
Format:	Artikel
Sprache:	eng
Schlagworte:	Customer satisfaction Economics and Finance Hotels & motels Humanities and Social Sciences Product quality Ratings & rankings
Online-Zugang:	Volltext
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