The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency

The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency

This research investigates the effect of wine labels that contain text-only versus text-and-image information on liking, taste and purchase intentions of the product. Further, the research addresses the underlying processes by investigating the role of affective fluency. Study 1 shows that wine labe...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing and consumer services 2020-03, Vol.53, p.101964, Article 101964
Hauptverfasser: Jaud, David A., Melnyk, Valentyna
Format: Artikel
Sprache:eng
Schlagworte:
Humanities and Social Sciences
Processing fluency
Sensory marketing
Wine labels
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page
container_issue
container_start_page 101964
container_title Journal of retailing and consumer services
container_volume 53
creator Jaud, David A.
Melnyk, Valentyna
description This research investigates the effect of wine labels that contain text-only versus text-and-image information on liking, taste and purchase intentions of the product. Further, the research addresses the underlying processes by investigating the role of affective fluency. Study 1 shows that wine labels combining text with matching images outperform text-only labels and labels where images and text do not match; this effect is mediated by affective fluency (while simultaneously controlling for cognitive fluency), which enhances liking, purchase intentions and taste expectation. Field Study 2 provides process evidence by directly manipulating the mediator in a real-life tasting situation. This field study demonstrates that affectively fluent labels enhance actual taste perception and purchase intentions. Managerial implications are discussed.
doi_str_mv 10.1016/j.jretconser.2019.101964
format Article
fullrecord <record><control><sourceid>hal_cross</sourceid><recordid>TN_cdi_hal_primary_oai_HAL_hal_03488918v1</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><els_id>S0969698919302917</els_id><sourcerecordid>oai_HAL_hal_03488918v1</sourcerecordid><originalsourceid>FETCH-LOGICAL-c402t-8290b170b073d8d4f7f2c60ed3e07de6f650086b5eb61c14b6cf0ed9124a13d63</originalsourceid><addsrcrecordid>eNqFUcFO4zAUtFastIXdf_AViZTnJHXsIyCgSJW4wNlynOfWJXWQ7Rb6Dfz0OmS1HDlZmjfzxvOGEMpgzoDxy-18GzCZwUcM8xKYHGHJ6x9kxkRTFawS9QmZgeSy4FLIX-Q0xi0A8IWoZ-TjaYMUrUWT6GBpwvdUDL4_0gOGuI8ToH1XuJ1eI31zHmmvW-wjHTzt3Yvz6wuadExIM42-7oPZ6IjU-YQ-ufyvOR09dtg5nTKbhqHH0Ut_uroDUtvv0Zvjb_LT6j7in3_vGXm-u326WRarx_uHm6tVYWooUyFKCS1roIWm6kRX28aWhgN2FULTIbd8ASB4u8CWM8Pqlhubp5KVtWZVx6szcj7t3ehevYacLBzVoJ1aXq3UiEFVCyGZOLDMFRPXhCHGgPa_gIEaC1Bb9VWAGgtQUwFZej1J87Hw4PI0Gpdz5kOEHFx1g_t-yV9UlZZC</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency</title><source>Elsevier ScienceDirect Journals</source><creator>Jaud, David A. ; Melnyk, Valentyna</creator><creatorcontrib>Jaud, David A. ; Melnyk, Valentyna</creatorcontrib><description>This research investigates the effect of wine labels that contain text-only versus text-and-image information on liking, taste and purchase intentions of the product. Further, the research addresses the underlying processes by investigating the role of affective fluency. Study 1 shows that wine labels combining text with matching images outperform text-only labels and labels where images and text do not match; this effect is mediated by affective fluency (while simultaneously controlling for cognitive fluency), which enhances liking, purchase intentions and taste expectation. Field Study 2 provides process evidence by directly manipulating the mediator in a real-life tasting situation. This field study demonstrates that affectively fluent labels enhance actual taste perception and purchase intentions. Managerial implications are discussed.</description><identifier>ISSN: 0969-6989</identifier><identifier>EISSN: 1873-1384</identifier><identifier>DOI: 10.1016/j.jretconser.2019.101964</identifier><language>eng</language><publisher>Elsevier Ltd</publisher><subject>Humanities and Social Sciences ; Processing fluency ; Sensory marketing ; Wine labels</subject><ispartof>Journal of retailing and consumer services, 2020-03, Vol.53, p.101964, Article 101964</ispartof><rights>2019 Elsevier Ltd</rights><rights>Attribution - NonCommercial</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c402t-8290b170b073d8d4f7f2c60ed3e07de6f650086b5eb61c14b6cf0ed9124a13d63</citedby><cites>FETCH-LOGICAL-c402t-8290b170b073d8d4f7f2c60ed3e07de6f650086b5eb61c14b6cf0ed9124a13d63</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.sciencedirect.com/science/article/pii/S0969698919302917$$EHTML$$P50$$Gelsevier$$H</linktohtml><link.rule.ids>230,314,776,780,881,3537,27901,27902,65306</link.rule.ids><backlink>$$Uhttps://hal.science/hal-03488918$$DView record in HAL$$Hfree_for_read</backlink></links><search><creatorcontrib>Jaud, David A.</creatorcontrib><creatorcontrib>Melnyk, Valentyna</creatorcontrib><title>The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency</title><title>Journal of retailing and consumer services</title><description>This research investigates the effect of wine labels that contain text-only versus text-and-image information on liking, taste and purchase intentions of the product. Further, the research addresses the underlying processes by investigating the role of affective fluency. Study 1 shows that wine labels combining text with matching images outperform text-only labels and labels where images and text do not match; this effect is mediated by affective fluency (while simultaneously controlling for cognitive fluency), which enhances liking, purchase intentions and taste expectation. Field Study 2 provides process evidence by directly manipulating the mediator in a real-life tasting situation. This field study demonstrates that affectively fluent labels enhance actual taste perception and purchase intentions. Managerial implications are discussed.</description><subject>Humanities and Social Sciences</subject><subject>Processing fluency</subject><subject>Sensory marketing</subject><subject>Wine labels</subject><issn>0969-6989</issn><issn>1873-1384</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2020</creationdate><recordtype>article</recordtype><recordid>eNqFUcFO4zAUtFastIXdf_AViZTnJHXsIyCgSJW4wNlynOfWJXWQ7Rb6Dfz0OmS1HDlZmjfzxvOGEMpgzoDxy-18GzCZwUcM8xKYHGHJ6x9kxkRTFawS9QmZgeSy4FLIX-Q0xi0A8IWoZ-TjaYMUrUWT6GBpwvdUDL4_0gOGuI8ToH1XuJ1eI31zHmmvW-wjHTzt3Yvz6wuadExIM42-7oPZ6IjU-YQ-ufyvOR09dtg5nTKbhqHH0Ut_uroDUtvv0Zvjb_LT6j7in3_vGXm-u326WRarx_uHm6tVYWooUyFKCS1roIWm6kRX28aWhgN2FULTIbd8ASB4u8CWM8Pqlhubp5KVtWZVx6szcj7t3ehevYacLBzVoJ1aXq3UiEFVCyGZOLDMFRPXhCHGgPa_gIEaC1Bb9VWAGgtQUwFZej1J87Hw4PI0Gpdz5kOEHFx1g_t-yV9UlZZC</recordid><startdate>20200301</startdate><enddate>20200301</enddate><creator>Jaud, David A.</creator><creator>Melnyk, Valentyna</creator><general>Elsevier Ltd</general><general>Elsevier</general><scope>AAYXX</scope><scope>CITATION</scope><scope>1XC</scope><scope>BXJBU</scope><scope>IHQJB</scope><scope>VOOES</scope></search><sort><creationdate>20200301</creationdate><title>The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency</title><author>Jaud, David A. ; Melnyk, Valentyna</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c402t-8290b170b073d8d4f7f2c60ed3e07de6f650086b5eb61c14b6cf0ed9124a13d63</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2020</creationdate><topic>Humanities and Social Sciences</topic><topic>Processing fluency</topic><topic>Sensory marketing</topic><topic>Wine labels</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Jaud, David A.</creatorcontrib><creatorcontrib>Melnyk, Valentyna</creatorcontrib><collection>CrossRef</collection><collection>Hyper Article en Ligne (HAL)</collection><collection>HAL-SHS: Archive ouverte en Sciences de l'Homme et de la Société</collection><collection>HAL-SHS: Archive ouverte en Sciences de l'Homme et de la Société (Open Access)</collection><collection>Hyper Article en Ligne (HAL) (Open Access)</collection><jtitle>Journal of retailing and consumer services</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Jaud, David A.</au><au>Melnyk, Valentyna</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency</atitle><jtitle>Journal of retailing and consumer services</jtitle><date>2020-03-01</date><risdate>2020</risdate><volume>53</volume><spage>101964</spage><pages>101964-</pages><artnum>101964</artnum><issn>0969-6989</issn><eissn>1873-1384</eissn><abstract>This research investigates the effect of wine labels that contain text-only versus text-and-image information on liking, taste and purchase intentions of the product. Further, the research addresses the underlying processes by investigating the role of affective fluency. Study 1 shows that wine labels combining text with matching images outperform text-only labels and labels where images and text do not match; this effect is mediated by affective fluency (while simultaneously controlling for cognitive fluency), which enhances liking, purchase intentions and taste expectation. Field Study 2 provides process evidence by directly manipulating the mediator in a real-life tasting situation. This field study demonstrates that affectively fluent labels enhance actual taste perception and purchase intentions. Managerial implications are discussed.</abstract><pub>Elsevier Ltd</pub><doi>10.1016/j.jretconser.2019.101964</doi><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 0969-6989
ispartof Journal of retailing and consumer services, 2020-03, Vol.53, p.101964, Article 101964
issn 0969-6989
1873-1384
language eng
recordid cdi_hal_primary_oai_HAL_hal_03488918v1
source Elsevier ScienceDirect Journals
subjects Humanities and Social Sciences
Processing fluency
Sensory marketing
Wine labels
title The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-28T15%3A53%3A26IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-hal_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20effect%20of%20text-only%20versus%20text-and-image%20wine%20labels%20on%20liking,%20taste%20and%20purchase%20intentions.%20The%20mediating%20role%20of%20affective%20fluency&rft.jtitle=Journal%20of%20retailing%20and%20consumer%20services&rft.au=Jaud,%20David%20A.&rft.date=2020-03-01&rft.volume=53&rft.spage=101964&rft.pages=101964-&rft.artnum=101964&rft.issn=0969-6989&rft.eissn=1873-1384&rft_id=info:doi/10.1016/j.jretconser.2019.101964&rft_dat=%3Chal_cross%3Eoai_HAL_hal_03488918v1%3C/hal_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rft_els_id=S0969698919302917&rfr_iscdi=true