New Product Development with Discrete Event Simulation: Application to Portfolio Management for the Pharmaceutical Industry

New product development (NPD) constitutes a challenging problem in the pharmaceutical industry. Formally, the NPD problem can be stated as follows: Select a set of R&D projects from a pool of candidate projects to satisfy several criteria (e.g., economic profitability, time to market) while copi...

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Veröffentlicht in:	Industrial & engineering chemistry research 2011-09, Vol.50 (18), p.10615-10629
Hauptverfasser:	Pérez-Escobedo, J. L, Azzaro-Pantel, C, Pibouleau, L
Format:	Artikel
Sprache:	eng
Schlagworte:	Applied sciences Chemical and Process Engineering Chemical engineering Chemical Sciences Computer simulation Criteria Drugs Engineering Sciences Exact sciences and technology Management Mathematical models Pharmaceuticals Pipelines Process Design and Control Product development
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