Old World and New World Sparkling Wines: Consumer Decisions and Insights for Retailers

The objective of this research is to examine consumer demand for sparkling wines. We developed a laboratory experiment to collect data on consumers’ willingness to pay (WTP) for selected wines from France, Spain, and the United States (Finger Lakes) under different information treatments. Our result...

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Veröffentlicht in:	Cornell hospitality quarterly 2021-08, Vol.62 (3), p.346-356
Hauptverfasser:	Adalja, Aaron, Livat, Florine, Rickard, Bradley, Susskind, Alex
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Hospitality industry Humanities and Social Sciences Sparkling wine Willingness to pay
Online-Zugang:	Volltext
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