Opinions that matter: the hybridization of opinion and reputation measurement in social media listening software

Since the 2000s, numerous start-ups and agencies have argued for the necessity of analyzing social media data to ‘know what people think’, as they are deemed to provide access to spontaneous expression of thoughts, tastes, and representations. How do these actors, and the various types of knowledge...

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Bibliographische Detailangaben

Veröffentlicht in:	Media, culture & society culture & society, 2020-10, Vol.42 (7-8), p.1495-1511
1. Verfasser:	Kotras, Baptiste
Format:	Artikel
Sprache:	eng
Schlagworte:	Egalitarianism Humanities and Social Sciences Innovations Internet Listening Measurement Public opinion Reputation management Reputations Social media Social networks Sociology Software Technology
Online-Zugang:	Volltext
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