Bounded Rationality Modeling

This paper deals with bounded rationality as a way to describe behavior and focuses on the question of how to build such boundedly rational models. The first part is a discussion of the reasons why such models are needed and on the situations in which they can be regarded as more particularly useful...

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Veröffentlicht in:	Marketing letters 1999-08, Vol.10 (3), p.233-248
Hauptverfasser:	Munier, Bertrand, Selten, Reinhard, Bouyssou, Denis, Bourgine, Paul, Day, Richard, Harvey, Nigel, Hilton, Denis, Machina, Mark J., Parker, Phil, Sterman, Hon, Sterman, J., Weber, Elke, Wernerfelt, Birger, Wensley, Robin
Format:	Artikel
Sprache:	eng
Schlagworte:	Bounded rationality Cognition & reasoning Comparative analysis Consumer behavior Consumer behaviour Consumerism Consumers Decision making Decision theory Economic modeling Economic models Economics and Finance Economists Heuristics Humanities and Social Sciences Marketing Modeling Problem solving Rational choice theory Rational expectations Rationality Reason Studies Typology Utility functions
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