How store attributes impact shoppers’ loyalty in emerging countries: An investigation in the Indian retail sector
This paper takes a first step towards verifying a loyalty building model in the Indian retail sector. The results show that the intensity of some core loyalty model paths in developed countries, are confirmed within the Indian retail sector. One such path refers to the relationship between store loy...
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| Veröffentlicht in: | Journal of retailing and consumer services 2018-01, Vol.40, p.117-124 |
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| container_title | Journal of retailing and consumer services |
| container_volume | 40 |
| creator | Grosso, Monica Castaldo, Sandro Grewal, Anjana |
| description | This paper takes a first step towards verifying a loyalty building model in the Indian retail sector. The results show that the intensity of some core loyalty model paths in developed countries, are confirmed within the Indian retail sector. One such path refers to the relationship between store loyalty and its main driver, customer satisfaction. Satisfaction comes mainly from the store environment and the perceived value according to customers, which is influenced by the retailers’ product assortment decisions. Surprisingly, promotions don’t have an impact on the perceived value, while the perceived value has only a small and negative impact on store loyalty. |
| doi_str_mv | 10.1016/j.jretconser.2017.08.024 |
| format | Article |
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| ispartof | Journal of retailing and consumer services, 2018-01, Vol.40, p.117-124 |
| issn | 0969-6989 1873-1384 |
| language | eng |
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| source | Access via ScienceDirect (Elsevier) |
| subjects | Assortment Business administration Economics and Finance Humanities and Social Sciences India retail Perceived value Salespeople Satisfaction Store environment Store loyalty |
| title | How store attributes impact shoppers’ loyalty in emerging countries: An investigation in the Indian retail sector |
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