Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective

Consumers' preferences for domestic over imported products have been investigated in various isolated studies, but never in a single model incorporating several in-group and out-group consumer orientations at the same time. Building on social identity theory, this study develops and tests—in tw...

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Veröffentlicht in:	IDEAS Working Paper Series from RePEc 2015-06, Vol.23 (2), p.25-54
Hauptverfasser:	Zeugner-Roth, Katharina Petra, Žabkar, Vesna, Diamantopoulos, Adamantios
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand preferences Business administration Consumer behavior Consumers Cosmopolitanism Ethnocentrism Humanities and Social Sciences Market segments National identity Rule of origin Social identity Studies
Online-Zugang:	Volltext
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