Consumer Payment Preferences, Network Externalities, and Merchant Card Acceptance: An Empirical Investigation
The two-sided market theory holds that consumer adoption and merchant acceptance of payment cards are interdependent. However, empirical evidence on such network externalities is scarce, especially for the merchant side. This paper addresses this issue by examining merchant card acceptance in France...
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Veröffentlicht in: | IDEAS Working Paper Series from RePEc 2017-11, Vol.51 (3), p.257-290 |
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