Using the Black Sheep Effect to reveal normative stakes: The example of alcohol drinking contexts

The present study shows that the paradigm relative to Black Sheep Effect (BSE) may be used to reveal normative stakes whose existence is not clearly identified. To this end, our study focuses on alcohol drinking practices among students, specifically with regard to drinking contexts (solitary vs. gr...

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Veröffentlicht in:European journal of social psychology 2011-02, Vol.41 (1), p.1-5
Hauptverfasser: Lo Monaco, Grégory, Piermattéo, Anthony, Guimelli, Christian, Ernst-Vintila, Andreea
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container_title European journal of social psychology
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creator Lo Monaco, Grégory
Piermattéo, Anthony
Guimelli, Christian
Ernst-Vintila, Andreea
description The present study shows that the paradigm relative to Black Sheep Effect (BSE) may be used to reveal normative stakes whose existence is not clearly identified. To this end, our study focuses on alcohol drinking practices among students, specifically with regard to drinking contexts (solitary vs. group). Our hypothesis was that the drinking norms are determined by their context (i.e. social vs. solitary drinking). More specifically, we suggested that social drinking is viewed by students as pro‐normative, while solitary drinking is viewed as anti‐normative. The results confirmed our hypotheses and enable us to consider that the BSE paradigm has the potential to reveal normative stakes. Copyright © 2010 John Wiley & Sons, Ltd.
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source Sociological Abstracts; Applied Social Sciences Index & Abstracts (ASSIA); Wiley Online Library All Journals
subjects Addictive behaviors
Adult and adolescent clinical studies
Alcohol
Alcohol consumption
Alcohol use
Alcoholism
Behaviour in groups
Behavioural psychology
Biological and medical sciences
College students
Cultural norms
Drinking Behavior
Fundamental and applied biological sciences. Psychology
Groups
Humanities and Social Sciences
Medical sciences
Perceptions
Psychology
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Psychopathology. Psychiatry
Sheep
Social drinking
Social interaction
Social interactions. Communication. Group processes
Social norms
Social psychology
Solitary drinking
Student behaviour
Students
title Using the Black Sheep Effect to reveal normative stakes: The example of alcohol drinking contexts
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