Bavarian blondes don't need a Visa: a comparative law analysis of ambush marketing

This paper describes the problem of ambush marketing: the act of attempting to associate with an event without buying the rights to do so. From the perspective of the organizers and sponsors of large-scale media and athletic events, the problem is significant. More than $100 billion is spent annuall...

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Veröffentlicht in:	Tulane journal of international and comparative law 2012 (1)
Hauptverfasser:	Berger-Walliser, Gerlinde, Williams, Melanie Stallings, Walliser, Björn, Bender, Mark
Format:	Artikel
Sprache:	eng
Schlagworte:	Business administration Economics and Finance Humanities and Social Sciences
Online-Zugang:	Volltext
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