Sponsored search auctions: an overview of research with emphasis on game theoretic aspects

We provide a broad overview of the research that has been conducted until recently on the design of sponsored search auctions. We mainly focus on game theoretic and mechanism design aspects of these auctions, and we analyze the issues associated with each of the three participating entities, i.e., t...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Electronic commerce research 2012-09, Vol.12 (3), p.265-300
Hauptverfasser:	Maillé, Patrick, Markakis, Evangelos, Naldi, Maurizio, Stamoulis, George D., Tuffin, Bruno
Format:	Artikel
Sprache:	eng
Schlagworte:	Auctions Bids Business and Management Competition Computer Communication Networks Computer Science Corporate sponsorship Data Structures and Information Theory Design engineering e-Commerce/e-business Electronic commerce End users Externalities Game theory Internet/Web search services IT in Business Networking and Internet Architecture Online advertising Operations Research/Decision Theory Search engines Searching Strategy Studies User behavior
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!