Launching new products through exclusive sales channels

When launching a new product, a manufacturer usually sells it through competing retailers under non-exclusive arrangements. Recently, many new products (cellphones, electronics, toys, etc.) are sold through a single sales channel via an exclusive arrangement. In this paper we present two separate mo...

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Veröffentlicht in:	European journal of operational research 2010-07, Vol.204 (2), p.366-375
Hauptverfasser:	Andritsos, Dimitrios A., Tang, Christopher S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Applied sciences Business administration Channel competition domain_shs.gestion.man-op Exact sciences and technology Firm modelling Game theory Humanities and Social Sciences Inventory control, production control. Distribution manufacturing interfaces Retail competition Channel competition Marketing Marketing/manufacturing interfaces Operational research and scientific management Operational research. Management science Producer prices Product development Product introduction Retail competition Retail stores Retailing Studies
Online-Zugang:	Volltext
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