Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships

Established models of buyer-seller relationships do not reflect managerial emphasis on supplier performance evaluation when modeling business relationships. This paper proposes that relationship value should be included as a key constituent in such models. This paper aims to explore the construct�...

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Veröffentlicht in:	European journal of marketing 2006-01, Vol.40 (3/4), p.311-327
Hauptverfasser:	Ulaga, Wolfgang, Eggert, Andreas
Format:	Artikel
Sprache:	eng
Schlagworte:	Business administration Customer satisfaction Customers domain_shs.gestion.mark Humanities and Social Sciences Manufacturing Marketing Performance evaluation Purchasing Relationship marketing Researchers Studies Suppliers Vendor supplier relations
Online-Zugang:	Volltext
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