Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for su...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Resuloğlu, Filiz, Çakır, Ali, Yılmaz, Recep
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business & Management LCSH: Branding (Marketing) | Brand name products. | Telemarketing Marketing
Online-Zugang:	Volltext
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