The Innovation Dilemma in the Financial Industry: French Domestic Credit Institutions

Abstract Purpose This chapter addresses the issue of value creation in the retail banking sector, focusing on France. The author shows that since the 2007 financial crisis, banking organizations have used a disruptive innovative approach to regain the trust of retail banking customers. This innovati...

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1. Verfasser: de Rozario, Pascale
Format: Buchkapitel
Sprache:eng
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