The Challenge of International Market Segmentation in Emerging Markets

The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their gl...

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Bibliographische Detailangaben

Hauptverfasser:	Zakaria, Norhayati, Abdul-Talib, Asmat-Nizam, Osman, Nazariah
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business and Management Information Science and Technology Economics & Economic Theory Global Business International business enterprises
Online-Zugang:	Volltext
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