Development Broadcasting in India and Beyond: Redefining an Old Mandate in an Age of Media Globalization
This study examines the fate of the development model of public broadcasting in the face of rapid global media commercialization. Using the Indian broadcaster Doordarshan as an example, the authors illustrate how a public media outlet with a development mandate has responded to new pressures and exa...
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| Veröffentlicht in: | Journal of broadcasting & electronic media 2007-03, Vol.51 (1), p.110-128 |
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| container_end_page | 128 |
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| container_issue | 1 |
| container_start_page | 110 |
| container_title | Journal of broadcasting & electronic media |
| container_volume | 51 |
| creator | Fürsich, Elfriede Shrikhande, Seema |
| description | This study examines the fate of the development model of public broadcasting in the face of rapid global media commercialization. Using the Indian broadcaster Doordarshan as an example, the authors illustrate how a public media outlet with a development mandate has responded to new pressures and examine the consequences for development broadcasting in general. This inquiry challenges not only the strategies of this broadcaster but also some of the assumptions by media scholars regarding development broadcasting. The study concludes by advocating a new type of development broadcasting that establishes a distinct brand and plays a vital role in creating an informed citizenry. |
| doi_str_mv | 10.1080/08838150701308101 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0883-8151 |
| ispartof | Journal of broadcasting & electronic media, 2007-03, Vol.51 (1), p.110-128 |
| issn | 0883-8151 1550-6878 |
| language | eng |
| recordid | cdi_gale_lrcgauss_A164948205 |
| source | PAIS Index; HeinOnline Law Journal Library |
| subjects | Broadcasting industry Community development Globalization Industry forecasts Public enterprise Services Television broadcasting industry Theory |
| title | Development Broadcasting in India and Beyond: Redefining an Old Mandate in an Age of Media Globalization |
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