Understanding how Branding Influences Gen Z’s Behavioral Intent with Charitable Food Organizations

Food security, also known as having proper access to food to live a healthy life, affects more than 10% of individuals in the United States. Marketing and communications, as well as brand identity, plays a role in how organizations combating food insecurity operate and raise awareness. However, thes...

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Veröffentlicht in:	Journal of applied communications 2024-11, Vol.108 (3), p.COV1
Hauptverfasser:	Stollar, Marlee, Rumble, Joy N., Specht, Annie R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Brand identity Brand image Charities Influence Marketing Public opinion Semiotics Social media Volunteerism
Online-Zugang:	Volltext
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