Setting research and extension priorities for agronomic crops in California: Survey shows farmers need more information on new products and technologies, soil health management, and water conservation and storage

Agronomic crops, including grains, forages, and fiber, are central to California agriculture, yet face many challenges. To ensure resilience, a statewide survey was conducted by the University of California Cooperative Extension service (UCCE) to identify high-priority needs and inform extension programming based on grower, consultant, and allied industry input. The goal was to compare the importance of different topics with the level of satisfaction regarding UCCE's delivery of information on these topics. Survey respondents identified integrated pest management, nutrient and irrigation management, and variety testing as high-priority needs, with overall high satisfaction regarding UCCE's program delivery on these topics. Topics needing more focus (high priority but below-average level of satisfaction) included testing new products, soil health management, and water conservation and storage. Areas of low priority and low satisfaction included niche marketing, emerging crops, organic production, harvest/ post-harvest technology, salinity management, compost and manure management, and greenhouse gas emission reductions. To address stakeholder challenges, results from this study suggest that research and extension efforts should prioritize issues directly impacting on-farm crop production. At the same time, areas of low interest reflect a need for more support to engage farmers on these topics, particularly those concerning state environmental regulations and challenges to local and global food production and security.