Which purchase do I deserve? Understanding self-gift and purchase dimensions/Qual compra eu mereco? Compreendendo o autopresentear e as dimensoes da compra

Purpose: This study sought to compare the behavior of self-gifting among the purchase dimensions. Specifically, we sought to identify which type of purchase is preferable in this phenomenon and how the predecessor moment can regulate and boost the donation of appropriate gifts for themselves. Origin...

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Veröffentlicht in:	Revista de administração Mackenzie 2024-05, Vol.25 (3)
Hauptverfasser:	Victor, Caio, Gerhard, Felipe, Penaloza, Veronica, Mota, Marcio de Oliveira, Freitas, Ana Augusta Ferreira
Format:	Artikel
Sprache:	por
Schlagworte:	Consumer behavior Donations Gifts Marketing research
Online-Zugang:	Volltext
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