NeuroPsychophysiological investigation of ASMR advertising experience

Aim: The framework of this research is to examine the effects of autonomous sensory meridian responses (ASMRs) sensory/impulse circularity, psychological infrastructure, and the effects of brand advertisements using this technique on consumer behaviors and physiological outcomes such as product atti...

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Veröffentlicht in:	The journal of neurobehavioral sciences 2022-09, Vol.9 (3), p.114-120
Hauptverfasser:	Kence, Esil, lker, Selami, Canan, Sinan
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Consumer behavior
Online-Zugang:	Volltext
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