Digital transformation with agility: The emerging dynamic capability of complementary services/Transformacao digital com agilidade: A emergente capacidade dinamica de services complementares

Purpose: This study aims to understand how organizations accelerate a digital transformation (DT) and leverage innovations in digital services in the modus operandi of dynamic capabilities (DC) development. DT provides an agile resource mobilization in relation to the operational flexibility and to...

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Veröffentlicht in:Revista de administração Mackenzie 2022-11, Vol.23 (6)
Hauptverfasser: Andrade, Cristiana R. D'Oliveira, Goncalo, Claudio R, Santos, Andre M
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creator Andrade, Cristiana R. D'Oliveira
Goncalo, Claudio R
Santos, Andre M
description Purpose: This study aims to understand how organizations accelerate a digital transformation (DT) and leverage innovations in digital services in the modus operandi of dynamic capabilities (DC) development. DT provides an agile resource mobilization in relation to the operational flexibility and to the technological and informational capabilities. Originality/value: This study contributes with a new theoretical-applied perspective on agility as a necessary competence for DC development, being investigated in an emerging country, in this case, Brazil. The development of DC that are suitable for DT becomes critical for capturing opportunities in the dynamic digital environment. Design/methodology/approach: Forty companies in the Brazilian territory were investigated in order to explore the relation between DC and DT, focusing on agility and based on the logic of literal and theoretical replication of case studies. The theoretical framework was applied to investigate companies from three empirical fields (energy, automotive, and digital services), within the triangulation of secondary sources, management reports and internal documents. Findings: The cases analyzed provide evidence that agility does not presuppose strong DC in sensing, as it depends on services' maturity. We highlight the mediation of the applied use of intangible resources and digitized assets that speed up the seizing and transformation of the business. In the context of digital assets in intensive environments, we propose that DT strategy may be used with analytical intelligence and agility by integrating technological processes. Keywords: digital transformation, dynamic capabilities, complementary services, platforms, ecosystems Objetivo: O objetivo deste estudo e compreender como organizacoes agilizam a transformacao digital (TD) e impulsionam inovacoes em servicos digitais no modus operandi do desenvolvimento de capacidades dinamicas (CD). A TD propicia a mobilizacao de recursos ageis relativos a flexibilidade operacional e as capacidades tecnologica e informacional. Originalidade/valor: O estudo contribui ao apresentar uma nova perspectiva teorico-aplicada sobre a agilidade como uma competencia necessaria ao desenvolvimento de CD, sendo investigada em pais emergente, no caso, o Brasil. O desenvolvimento de CD adequadas a TD torna-se critico para a captura de oportunidades no dinamico ambiente digital. Design/metodologia/abordagem: Foram investigadas 40 empresas no territorio brasileiro
doi_str_mv 10.1590/1678-6971/eRAMD220063.en
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Design/methodology/approach: Forty companies in the Brazilian territory were investigated in order to explore the relation between DC and DT, focusing on agility and based on the logic of literal and theoretical replication of case studies. The theoretical framework was applied to investigate companies from three empirical fields (energy, automotive, and digital services), within the triangulation of secondary sources, management reports and internal documents. Findings: The cases analyzed provide evidence that agility does not presuppose strong DC in sensing, as it depends on services' maturity. We highlight the mediation of the applied use of intangible resources and digitized assets that speed up the seizing and transformation of the business. In the context of digital assets in intensive environments, we propose that DT strategy may be used with analytical intelligence and agility by integrating technological processes. Keywords: digital transformation, dynamic capabilities, complementary services, platforms, ecosystems Objetivo: O objetivo deste estudo e compreender como organizacoes agilizam a transformacao digital (TD) e impulsionam inovacoes em servicos digitais no modus operandi do desenvolvimento de capacidades dinamicas (CD). A TD propicia a mobilizacao de recursos ageis relativos a flexibilidade operacional e as capacidades tecnologica e informacional. Originalidade/valor: O estudo contribui ao apresentar uma nova perspectiva teorico-aplicada sobre a agilidade como uma competencia necessaria ao desenvolvimento de CD, sendo investigada em pais emergente, no caso, o Brasil. O desenvolvimento de CD adequadas a TD torna-se critico para a captura de oportunidades no dinamico ambiente digital. Design/metodologia/abordagem: Foram investigadas 40 empresas no territorio brasileiro no sentido de explorar a relacao entre CD e a TD, com enfoque na agilidade e com base na logica de replicacao literal e teorica de estudos de casos. O framework teorico foi a base de validacao do raciocinio aplicado em empresas de tres campos empiricos (energia, automotivo e servicos digitais), com triangulacao de fontes secundarias, relatorios gerenciais e documentos internos. Resultados: Resultados evidenciam que, dentre os casos analisados, a agilidade nao pressupoe CD fortes em sensing, pois depende da maturidade em servitizacao. Destacou-se a mediacao do uso aplicado de recursos intangiveis e ativos digitizados, que atribuem velocidade ao seizing e a transformacao do negocio. No contexto de ambientes intensivos em ativos digitais, propoe-se que a estrategia de TD seja realizada com inteligencia analitica e agilidade na integracao de processos tecnologicos. 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The development of DC that are suitable for DT becomes critical for capturing opportunities in the dynamic digital environment. Design/methodology/approach: Forty companies in the Brazilian territory were investigated in order to explore the relation between DC and DT, focusing on agility and based on the logic of literal and theoretical replication of case studies. The theoretical framework was applied to investigate companies from three empirical fields (energy, automotive, and digital services), within the triangulation of secondary sources, management reports and internal documents. Findings: The cases analyzed provide evidence that agility does not presuppose strong DC in sensing, as it depends on services' maturity. We highlight the mediation of the applied use of intangible resources and digitized assets that speed up the seizing and transformation of the business. In the context of digital assets in intensive environments, we propose that DT strategy may be used with analytical intelligence and agility by integrating technological processes. Keywords: digital transformation, dynamic capabilities, complementary services, platforms, ecosystems Objetivo: O objetivo deste estudo e compreender como organizacoes agilizam a transformacao digital (TD) e impulsionam inovacoes em servicos digitais no modus operandi do desenvolvimento de capacidades dinamicas (CD). A TD propicia a mobilizacao de recursos ageis relativos a flexibilidade operacional e as capacidades tecnologica e informacional. Originalidade/valor: O estudo contribui ao apresentar uma nova perspectiva teorico-aplicada sobre a agilidade como uma competencia necessaria ao desenvolvimento de CD, sendo investigada em pais emergente, no caso, o Brasil. O desenvolvimento de CD adequadas a TD torna-se critico para a captura de oportunidades no dinamico ambiente digital. Design/metodologia/abordagem: Foram investigadas 40 empresas no territorio brasileiro no sentido de explorar a relacao entre CD e a TD, com enfoque na agilidade e com base na logica de replicacao literal e teorica de estudos de casos. O framework teorico foi a base de validacao do raciocinio aplicado em empresas de tres campos empiricos (energia, automotivo e servicos digitais), com triangulacao de fontes secundarias, relatorios gerenciais e documentos internos. Resultados: Resultados evidenciam que, dentre os casos analisados, a agilidade nao pressupoe CD fortes em sensing, pois depende da maturidade em servitizacao. Destacou-se a mediacao do uso aplicado de recursos intangiveis e ativos digitizados, que atribuem velocidade ao seizing e a transformacao do negocio. No contexto de ambientes intensivos em ativos digitais, propoe-se que a estrategia de TD seja realizada com inteligencia analitica e agilidade na integracao de processos tecnologicos. 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D'Oliveira</au><au>Goncalo, Claudio R</au><au>Santos, Andre M</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Digital transformation with agility: The emerging dynamic capability of complementary services/Transformacao digital com agilidade: A emergente capacidade dinamica de services complementares</atitle><jtitle>Revista de administração Mackenzie</jtitle><date>2022-11-01</date><risdate>2022</risdate><volume>23</volume><issue>6</issue><issn>1518-6776</issn><abstract>Purpose: This study aims to understand how organizations accelerate a digital transformation (DT) and leverage innovations in digital services in the modus operandi of dynamic capabilities (DC) development. DT provides an agile resource mobilization in relation to the operational flexibility and to the technological and informational capabilities. Originality/value: This study contributes with a new theoretical-applied perspective on agility as a necessary competence for DC development, being investigated in an emerging country, in this case, Brazil. The development of DC that are suitable for DT becomes critical for capturing opportunities in the dynamic digital environment. Design/methodology/approach: Forty companies in the Brazilian territory were investigated in order to explore the relation between DC and DT, focusing on agility and based on the logic of literal and theoretical replication of case studies. The theoretical framework was applied to investigate companies from three empirical fields (energy, automotive, and digital services), within the triangulation of secondary sources, management reports and internal documents. Findings: The cases analyzed provide evidence that agility does not presuppose strong DC in sensing, as it depends on services' maturity. We highlight the mediation of the applied use of intangible resources and digitized assets that speed up the seizing and transformation of the business. In the context of digital assets in intensive environments, we propose that DT strategy may be used with analytical intelligence and agility by integrating technological processes. Keywords: digital transformation, dynamic capabilities, complementary services, platforms, ecosystems Objetivo: O objetivo deste estudo e compreender como organizacoes agilizam a transformacao digital (TD) e impulsionam inovacoes em servicos digitais no modus operandi do desenvolvimento de capacidades dinamicas (CD). A TD propicia a mobilizacao de recursos ageis relativos a flexibilidade operacional e as capacidades tecnologica e informacional. Originalidade/valor: O estudo contribui ao apresentar uma nova perspectiva teorico-aplicada sobre a agilidade como uma competencia necessaria ao desenvolvimento de CD, sendo investigada em pais emergente, no caso, o Brasil. O desenvolvimento de CD adequadas a TD torna-se critico para a captura de oportunidades no dinamico ambiente digital. Design/metodologia/abordagem: Foram investigadas 40 empresas no territorio brasileiro no sentido de explorar a relacao entre CD e a TD, com enfoque na agilidade e com base na logica de replicacao literal e teorica de estudos de casos. O framework teorico foi a base de validacao do raciocinio aplicado em empresas de tres campos empiricos (energia, automotivo e servicos digitais), com triangulacao de fontes secundarias, relatorios gerenciais e documentos internos. Resultados: Resultados evidenciam que, dentre os casos analisados, a agilidade nao pressupoe CD fortes em sensing, pois depende da maturidade em servitizacao. Destacou-se a mediacao do uso aplicado de recursos intangiveis e ativos digitizados, que atribuem velocidade ao seizing e a transformacao do negocio. No contexto de ambientes intensivos em ativos digitais, propoe-se que a estrategia de TD seja realizada com inteligencia analitica e agilidade na integracao de processos tecnologicos. Palavras-chave: transformacao digital, capacidades dinamicas, servicos complementares, plataformas, ecossistemas</abstract><pub>Universidade Presbiteriana Mackenzie</pub><doi>10.1590/1678-6971/eRAMD220063.en</doi></addata></record>
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subjects Case studies
Developing countries
Mediation
Online assets
title Digital transformation with agility: The emerging dynamic capability of complementary services/Transformacao digital com agilidade: A emergente capacidade dinamica de services complementares
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