Colonialism within Latin America? A south-south postcolonial perspective in human relations of a Brazilian company in Bolivia/Colonialismo na America Latina? Uma perspectiva pos-colonial sul-sul nas relacoes humanas de uma empresa brasileira na Bolivia/?Colonialismo dentro de America Latina? Una perspectiva poscolonial Sur-Sur sobre las relaciones humanas de una empresa brasilena en Bolivia

The case addresses the situation experienced by Jose, an executive, HR manager of a Brazilian oil and gas company in Bolivia. Jose sustains his work from a unique humanistic standpoint. However, when starting his job, he gets scared of a cultural diagnosis that occurred the previous year. The employees revealed a negative view of Brazil and the company, related to a history of domination. Looking at a Bolivian engineer's drawing during the interviews, Jose could see this representation. One participant sketched a Bolivian employee as a boy imprisoned by chains to a ruthless adult representing the Brazilian managers. How can one react to a drawing with such a clear expression? For the first time, Jose saw himself in the oppressor's shoes. As a Brazilian, he was used to feeling what it is to be in a subordinate role. Now, he is challenged to create an action plan to deal with the situation, even facing a headstrong boss like the adult's depiction. He wondered what solution could make a difference for everyone involved and reduce this asymmetry. Thus, the case allows students to have a critical view of the subalternity involved in cultural differences in the international operations of multinational corporations. Furthermore, students can propose solutions for relational issues in the international field between the organization and employees within the South-South axis. Keywords: Internationalization. Human Resources. Coloniality. Brazil. Bolivia. O caso aborda a situacao vivida por Jose, executivo, gerente de RH de uma empresa brasileira de oleo e gas na Bolivia. Jose sustenta seu trabalho de um ponto de vista humanistico unico. No entanto, ao iniciar seu trabalho, ele se assusta com um diagnostico cultural do ano anterior. Os colaboradores revelaram uma visao negativa do Brasil e da empresa, relacionada a uma historia de dominacao. Olhando para o desenho de um engenheiro boliviano durante as entrevistas, Jose pode ver essa representacao. Um participante desenhou um funcionario boliviano quando menino, preso por correntes a um adulto implacavel que representava os gestores brasileiros. Como reagir a um desenho com uma expressao tao clara? Pela primeira vez, Jose se viu no lugar do opressor. Como brasileiro, ele estava acostumado a sentir o que e estar no papel de subordinado. Definitivamente, ele e desafiado a criar um plano de acao para lidar com a situacao, mesmo enfrentando um chefe obstinado como a representacao do adulto. Desta maneira, resta a indagac