CRISIS MANAGEMENT IN A COLLECTIVISTIC COUNTRY DURING THE COVID-19 PANDEMIC/ GESTAO DE CRISE NO SETOR DE FRANQUIAS BRASILEIRO DURANTE A PANDEMIA DE COVID-19

Objective: The article alms to analyze crisis management In the franchising sector of a collectivistic country during the Covid-19 crisis. Method: The empirical research, using qualitative exploratory methods, was based on three In-depth Interviews with franchising sector stakeholders, In addition t...

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Veröffentlicht in:	Internext 2022-05, Vol.17 (2), p.225
Hauptverfasser:	Rocha, Thelma Valeria, Bretas, Vanessa Pilla Galetti, Fonseca, Marcio, Pizani, Cassia Aparecida, Yojo, Angela Satiko
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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