DEMATERIALIZATION RETAIL: BOOKSTORE EXPERIENCE IN PHYSICAL AND VIRTUAL DIMENSIONS/Varejo em desmaterializacao: Experiencia da livraria nas dimensoes fisica e virtual/ Desmaterializacion al por menor: Experiencia de libreria en dimensiones fisicas y virtuales

The aim of this study is to understand the role and relevance of the physical store in contemporary integrated retail. The literature suggests that a physical store maintains its relevance as a place of experience, but from the consumer's perspective it does not detail what determines relevance...

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Veröffentlicht in:	Revista de administração de emprêsas 2021-11, Vol.61 (6)
Hauptverfasser:	Pena, Maria Silvia Moliterno, Brito, Eliane Pereira Zamith
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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