THE CREATIVE PROCESS OF THE CARNIVAL GROUPS OF CADIZ/El proceso creativo de las agrupaciones carnavalescas de Cadiz/O PROCESSO CRIATIVO DOS GRUPOS DE CARNAVAL DE CADIZ

The Cadiz Carnival and the groups that participate in the COAC (Official Contest of Carnival Groups) have a number of followers that every year increases. This boost in the audience is due to the dissemination of the media and social networks, but above all, due to their quantity and creative quality. Its a cultural manifestation that is becoming increasingly important in the academic field. This article aims to study something that always remains hidden from followers and spectators (and even among the authors and creators of the coplas): the process of audiovisual creation of the groups (lyrics, music, and staging). Here, in addition to a panoramic view of the processes of audiovisual creation of the authors, it is analyzed for the first time whether they follow a similar pace regardless of the modality, if each one is different, or if they have common times and organizations. Through a qualitative methodology and weekly monitoring of the creative process to various authors of each competing modality, this article responds to the aforementioned questions about the carnival groups in Cádiz, which belong to the popular culture with great communication potential. It is a phenomenon that, although it has a dispersed and individualized process, there are fundamental coincidences in the order of creation. The results obtained can serve to deepen the knowledge of this phenomenon as well as possible help those who want to approach carnival creation.