DRIVERS OF SERVICE INNOVATION: PROPOSAL OF A THEORETICAL MODEL/ DRIVERS DA INOVACAO EM SERVICOS: PROPOSICAO DE UM MODELO TEORICO

Objective: To propose a theoretical model based on nine drivers of service innovation (organizational culture, strategies, research and development, employees, technological trajectory, institutional trajectory, competitors, consumers, and suppliers) in order to comprehend the phenomenon. Originalit...

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Veröffentlicht in:	RAM. Revista de Administração Mackenzie 2020-05, Vol.21 (3)
Hauptverfasser:	Leo, Ricardo M, Tello-Gamarra, Jorge
Format:	Artikel
Sprache:	spa
Schlagworte:	Analysis Case studies Corporate culture drivers hospitais Hospitals innovation inovação modelo teórico Motor vehicle drivers services serviços theoretical model
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